our story
OUR BAGS ARE THOUGHTFULLY DESIGNED TO SEAMLESSLY AND STYLISHLY TRANSITION THROUGH THE MANY STAGES OF A WOMAN'S LIFE.
Whether you’re working or traveling, headed to the store or a play date, Mina is your multi-functional bag that’s with you through it all. Because you deserve a bag that can do it all, just like you.
Becoming a parent changes a lot about your life overnight. But there’s something that doesn’t have to change…
Your style. Because your style is all about you. And at a time in your life when most things are suddenly NOT about you, your style can ground you in your sense of self, express your individuality and honor who you are. And who you are is worthy of attention. As a mom, the diaper bag is your lifeline. It’s your arsenal for the unexpected, your sidekick, your parenting purse. THIS BAG IS EVERYTHING. Just like motherhood.
OUR MISSION
do more, with less.
At its core, Mina Baie strives to make your life easier, and help you get the most out of everything you own. This is why we create neutral pieces that are timeless and versatile. We aim to make your closet more functional so you can mix and match with ease at every stage of your life, no matter what the occasion.
QUALITY
Motherhood comes with many perks. Let Mina be one of them.
From the hardware, materials, design, functionality, to overall style- it all matters and we take it very seriously. We mean it when we say we want this everyday essential to feel like a perk, something you can't wait to use. Each piece in our collection is designed to last, serve your needs, and keep you feeling good.
VALUES
design
Our designs are versatile, easy to style, and timeless. No matter where you go, you’ll love how you feel with MINA at all times.
details
Our attention to detail is unparalleled. From pockets to magnets, stroller hooks, luggage sleeve, neoprene bottle pockets, and padded laptop sleeve… we thought of it all.
care
We're always listening and asking for your feedback. We keep our customers in mind at all times no matter what we do, because we want you to love your MINA.
ORIGIN STORY
Jenna Sá Freire
FOUNDER/CEO
"
I’ve been obsessed with bags my entire life.
Me as a little girl: Saved all my money from chores and birthdays to buy bags.
Me as a young adult: Worked at a giant retail store in the handbag department.
Me as an adult: Started my own company… a bag company, obviously.
"Working in the handbag department was little Jenna’s dream-- racks and racks of bags, discounts galore and time to observe and appreciate the details of every bag. I studied the features, inspected the materials and just loved the idea that bags are pieces you can invest in and use every day.
But there was one type of bag that was hidden away in the corner, rather than displayed proudly at the entrance with the other beautiful bags: the diaper bags. And for good reason! None of the features I loved about my bags were being carried over into diaper bags. There seemed to be a divide between items designed for women without children and items designed for women with children, and this just didn’t make sense.
All women love and need pockets and organization in their bags. All women deserve a bag that helps them elevate their outfit, not drag it down.
I became determined to bring the same quality and care found in handbags into the diaper bag space. I wanted to see a diaper bag displayed proudly at the front of the store, like the designer bags were—thus Mina Baie was born.
As a company, we didn’t want to design a diaper bag that would be used for a year and thrown away. We wanted to design timeless, versatile pieces, with care and thought. And that is what we did.
I became a mother to Amelia in 2018 and my whole world changed. Every year since, the company has doubled in size. I don’t think it’s a coincidence—my passion compounded. I now fully understand how important it is to have pieces in your closet that help you feel like yourself again… and always fit".
"Working in the handbag department was little Jenna’s dream--racks and racks of bags and time to observe and appreciate the details of every bag. I studied the features, inspected the materials, and just loved the idea that bags are pieces you can invest in and use every day.
But there was one type of bag that was hidden away in the corner, rather than displayed proudly at the entrance with the other beautiful bags: the diaper bags. And for good reason! None of the features I loved about my bags were being carried over into diaper bags. There seemed to be a divide between items designed for women without children and items designed for women with children, and this just didn’t make sense.
All women love and need pockets and organization in their bags. All women deserve a bag that helps them elevate their outfit, not drag it down.
I became determined to bring the same quality and care found in handbags into the diaper bag space. I wanted to see a diaper bag displayed proudly at the front of the store, like the designer bags were—thus Mina Baie was born.
As a company, we didn’t want to design a diaper bag that would be used for a year and thrown away. We wanted to design timeless, versatile pieces, with care and thought. And that is what we did.
I became a mother to Amelia in 2018 and my whole world changed. Every year since, the company has doubled in size. I don’t think it’s a coincidence—my passion compounded. I now fully understand how important it is to have pieces in your closet that help you feel like yourself again… and always fit."
