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Emmy Vegan Micro
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BAIE Strap Canvas
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About Us

At MINA BAIE, we design timeless, versatile essentials that become everyday staples for new moms and beyond. More than just diaper bags, our pieces are thoughtful investments—made to support you through every stage of motherhood and life. When everything feels chaotic and nothing seems to fit, we're here to bring a sense of order, ease, and effortless confidence to your everyday.

Jenna Sá Freire, Founder

Our Story

When I was younger, working in the handbag department was a total dream—I was surrounded by racks of beautiful bags, studying every detail, feeling every material. I loved that handbags were pieces you could invest in and use every single day to elevate or accentuate whatever you were wearing.


But tucked away in the back corner of the store was one overlooked category: diaper bags. Unlike the elegant pieces I admired, these felt like an afterthought—stripped of style, quality, and identity. Why was there such a divide between bags for women tending to children and those without? All women deserve a bag that’s functional and beautiful.


That’s why I started MINA BAIE—to bring the same level of care, craftsmanship, and design found in luxury handbags into the world of diaper bags. We create timeless, versatile pieces that work hard, look beautiful, and actually make your life easier. Because this isn’t just about a bag—it’s about investing in yourself, in a season when so much is about everyone else.

Jenna Sá Freire, Founder