parallax



our story

OUR BAGS ARE THOUGHTFULLY DESIGNED TO SEAMLESSLY AND STYLISHLY TRANSITION THROUGH THE MANY STAGES OF A WOMAN'S LIFE. 

Whether you’re working or traveling, headed to the store or a play date, Mina is your multi-functional bag that’s with you through it all. Because you deserve a bag that can do it all, just like you.

Becoming a parent changes a lot about your life, overnight. But there’s something that doesn’t have to change…

Your style. Because your style is all about you. And at a time in your life when most things are suddenly NOT about you, your style can ground you in your sense of self, express your individuality and honor who you are. And who you are is worthy of attention. As a mom, the diaper bag is your lifeline. It’s your arsenal for the unexpected, your sidekick, your parenting purse. THIS BAG IS EVERYTHING. Just like motherhood.

 OUR MISSION

do more, with less.

At its core, Mina Baie strives to make your life easier, and help you get the most out of everything you own. This is why we create neutral pieces that are timeless and versatile. We aim to make your closet more functional so you can mix and match with ease at every stage of your life, no matter what the occasion.

QUALITY

Motherhood comes with many perks. Let Mina be one of them.

From the hardware, materials, design, functionality, to overall style- it all matters and we take it very seriously. We mean it when we say we want this everyday essential to feel like a perk, something you can't wait to use. Each piece in our collection is designed to last, serve your needs, and keep you feeling good.

Quality
Values

VALUES

design

Our designs are versatile, easy to style, and timeless. No matter where you go or your wardrobe, you’ll love how you feel with MINA at all times.

details

Our attention to detail is unparalleled. From pockets to magnets, neoprene, stroller straps, travel sleeve, and laptop case… we thought of it all.

care

We're always listening and asking for your feedback. We keep our customers in mind at all times no matter what we do, because we want you to love your MINA.

Values

ORIGIN STORY

Jenna Sá Freire

FOUNDER/CEO

Founder

 "   

I’ve been obsessed with bags my entire life.

Me as a little girl: Saved all my money from chores and birthdays to buy bags.

Me as a young adult: Worked at a giant retail store in the handbag department.

Me as an adult: Started my own company… a bag company, obviously. 

Product image

"Working in the handbag department was little Jenna’s dream-- racks and racks of bags, discounts galore and time to observe and appreciate the details of every bag. I studied the features, inspected the materials and just loved the idea that bags are pieces you can invest in and use every day.

But there was one type of bag that was hidden away in the corner, rather than displayed proudly at the entrance with the other beautiful bags: the diaper bags. And for good reason! None of the features I loved about my bags were being carried over into diaper bags. There seemed to be a divide between items designed for women without children and items designed for women with children, and this just didn’t make sense.

All women love and need pockets and organization in their bags. All women deserve a bag that helps them elevate their outfit, not drag it down.

I became determined to bring the same quality and care found in handbags into the diaper bag space. I wanted to see a diaper bag displayed proudly at the front of the store, like the designer bags were—thus Mina Baie was born. 

As a company, we didn’t want to design a diaper bag that would be used for a year and thrown away. We wanted to design timeless, versatile pieces, with care and thought. And that is what we did. 

I became a mother to Amelia in 2018 and my whole world changed. Every year since, the company has doubled in size. I don’t think it’s a coincidence—my passion compounded. I now fully understand how important it is to have pieces in your closet that help you feel like yourself again… and always fit".

Founder

"Working in the handbag department was little Jenna’s dream-- racks and racks of bags and time to observe and appreciate the details of every bag. I studied the features, inspected the materials and just loved the idea that bags are pieces you can invest in and use every day.

But there was one type of bag that was hidden away in the corner, rather than displayed proudly at the entrance with the other beautiful bags: the diaper bags. And for good reason! None of the features I loved about my bags were being carried over into diaper bags. There seemed to be a divide between items designed for women without children and items designed for women with children, and this just didn’t make sense.

All women love and need are pockets and organization in their bags. All women deserve a bag that helps them elevate their outfit, not drag it down.

I became determined to bring the same quality and care found in handbags into the diaper bag space. I wanted to see a diaper bag displayed proudly at the front of the store, like the designer bags were—thus Mina Baie was born. 

As a company, we didn’t want to design a diaper bag that would be used for a year and thrown away. We wanted to design timeless, versatile pieces, with care and thought. And that is what we did. 

I became a mother to Amelia in 2018 and my whole world changed. Every year since, the company has doubled in size. I don’t think it’s a coincidence—my passion compounded. I now fully understand how important it is to have pieces in your closet that help you feel like yourself again… and always fit".